Since 1984, Fossil has created timepieces for men and women that are timeless, sophisticated, yet fun and accessible. For this project, I created three poster-sized advertisements to promote Fossil's classic, mechanical timeieces to a target audience of all ages.
Categories: Advertising & Digital Illustration
Software Used: Illustrator, Photoshop, and InDesign
In my research, I observed how many watches are visually presented with high shine and gloss. So to create visuals that would appeal to a wide audience, I created the product in Illustrator to make it very shiny and placed it against various backgrounds that correlated with the product's emotives: timeless, classic, and light.
The sketch below shows a few compositional layouts I considered before placing the design in Illustrator.
